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Sydney Mutch has always been inspired by building community around small businesses. Digital design gave her the tools to do it.
An article by Sydney of Sydney.
Published September 30th, 2024
What was it like growing up on Kodiak island in Alaska?
Kodiak is an island with the primary industry being commercial fishing. We have a population of about 10,000 people. Growing up on Kodiak I learned the value of community of supporting each other. There are many resilient small business owners on the island that are a inspiration to me, my parents being among them.
How do you approach each project?
Brands are made by people with not one person being the same. I like to start by understanding the motivation behind each founder. After I know the core of a brand, I like to dive into knowing their community and how their product or service is solving a problem.
How do you want brands to feel when working with you?
I want each of my client's to feel like I am on their team and rooting for their success. I understand the hard work that goes into a small business, and that my job is bringing a vision to life in the digital space.
Both of my parents are small business owners, giving me a deep respect for the work that goes into managing them. Small businesses are critical to communities and I want to be a merging force between what these brand's have to offer and their communities' needs.
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